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Pre-launch checklist

Before you hit Publish, make sure these items are in place. The checklist is in the order you would typically do them — some require the dashboard, others are decisions you make in advance.

1. Square is connected​

TimbaTicket uses Square to process payments. If Square isn't connected, buyers can see your event page but the checkout button won't work.

How to check: go to Settings in the dashboard. If you see a green "Connected" badge next to Square, you're good.

What if it's not? Follow Connect Square — it takes about five minutes.

2. Ticket types exist​

Create at least one ticket type (e.g. "General Admission") with a price. Without ticket types, the public event page has nothing to sell.

How to check: open your event → Tickets tab. You should see at least one row.

Related: Ticket-type fields reference explains every field (name, classes included, advance/door tiers, availability windows).

3. Fee policy decided​

Decide whether the platform fee is absorbed (comes out of your proceeds) or passed through (added to the buyer's price). This is a one-time decision per event.

How to check: open your event → Tickets tab → look for the "Platform fee" toggle.

Related: Absorb vs pass-through explains the difference with real examples.

4. Event details and capacity​

  • Event name and description — the public page's first impression.
  • Date and time — when the event starts and ends.
  • Venue — where it happens.
  • Capacity — how many tickets can be sold in total. Default is 100. Capacity is shared across all ticket types.

How to check: open your event → Overview tab → verify all fields are filled.

5. Cover image uploaded​

A cover image makes the event page look professional in search results and social shares. The Share Centre generates promotional images from this photo.

How to check: open your event → Media tab.

6. Share tools ready​

The Share tab gives you everything you need to promote:

  • WhatsApp / Facebook — pre-written messages with your event link, ready to copy or open directly in WhatsApp.
  • Instagram — a "Copy bio link" button (Instagram captions can't have clickable links) plus downloadable images (Story 9:16, Feed 1:1, Poster 4:5) with a scannable QR code.
  • Embed — a code snippet you paste into any website (Wix, Squarespace, WordPress, plain HTML) to show the event page inline.

Related: Market your event (101) goes deeper on each channel.

What you don't need before launch​

  • Discount codes — optional, add them later.
  • Guest lists — optional, useful for door management but not required.
  • Team members — you can add them after launch.
  • Collaboration — only needed if multiple organisations are co-hosting.

Next step​

When everything above is ready, open the Publish tab and publish your event. It goes through a short approval step before going public.

See Organiser getting started for the full flow from sign-up to first booking.

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