Financial report
The financial report gives you a high-level summary of revenue per event. It is the report to use when you want to know how much an event earned.
What each row shows
Each row is one event (or "all events" as a single combined row).
| Column | What it means |
|---|---|
| Event | The event name |
| Gross Revenue | Total paid across all orders (paid orders only) |
| Discounts | Total discount amount applied |
| Orders Missing Discount Data | Count of orders placed before discount tracking was available |
| Square Fees | Square's processing fees across all orders |
| Refunds | Total amount refunded (completed refunds only) |
| Net Revenue | Gross Revenue minus Square Fees minus Refunds |
How Net Revenue is calculated
Net Revenue = Gross Revenue − Square Fees − Refunds
Discounts are not subtracted from Net Revenue. The discount amount is already reflected in the Gross Revenue (because each order's amount is the discounted price). The "Discounts" column shows how much was discounted for your reference, but it does not affect the net.
Why "Orders Missing Discount Data" exists
Orders placed before a certain date may not have discount data recorded. These orders show a count in this column rather than a discount figure. New orders will always have complete data.
What the report does not show
- Individual order details (use the sales report).
- Check-in data (use the attendees report).
- This report only counts paid orders — pending, failed and complimentary orders are excluded.
How to download
Same as the sales report: Analytics & reports → select event → Financial report → choose CSV, XLSX or PDF.